THE EXISTENCE OF INDONESIAN WOMEN IN WOOP.ID AS AN ONLINE PORTAL MEDIA INFORMATION

The impact of current Digital Era and the influx of various Popular cultures is one reason why women began to show their existence in online media. The digital age makes women and society as a whole find a lot of conveniences, one of which is finding information, news or articles. However, nowadays women are attached to a variety of negative opinions in online media such as pornography objects and sexism issues, but with the presence of a number of special websites around women as if they have more value than sexism but have a positive space in online media. The phenomenon of women's interrelation and the internet is interesting to observe because the internet has its own way of opening new spaces for women to interact those penetrate distance, space, and time. Women move into a market icon that has spectacular value in the world of marketing. Women are considered great beings who can balance between social life, family, carrier, entrepreneurs and various interesting hobbies simultaneously. By analyzing the contents of the text in the media and dissecting articles on the woop.id website that represent women in general and broad in a more concise portion of the lives of women who are active and dynamic in a portal. Acculturation of pop culture and conventional culture Fashion & Beauty, Health, Wedding, Love & Sex and other representations of how many parts of a woman positive action on the internet, not just being a cyberporn, sexual harassment, kidnapping, behavior narcissistic, and consumptive cultural targets. The existence of this website seems to be the starting point for all negative women's imagery in online media and helps accelerate women's empowerment in Indonesia.


INTRODUCTION
The issue of gender inequality generally refers to acts of sexism, occurring also in the realm of the online world. Sexism is a notion or a form of prejudice that is negative towards other groups simply because of differences in gender or sex. Sexism generally attacks women and tends to lead to acts of discrimination. Sexism understands that whatever happens, women are weak, and their position is lower than men. As a result of sexism, many women neglected their rights and abilities. It cannot be denied, mass media such as advertising is one aspect that has a big influence from the emergence of the issue of sexism. As part of mass media, advertising not only has a marketing message, but also serves to form a special image of the various messages contained in the ad. Departing from the formation of images produced by advertising, unconsciously the mindset of the audience becomes fragmented.
When observed, in general the formation of the image of women in advertisements is physically described as having blushing white skin, beautiful straight hair and a slim body. Women are also portrayed as weak and have the duty to take care of household chores, such as washing, ironing, cooking, cleaning, and shopping.
Only women who meet the imaging criteria will be a concern for men.

RESEARCH METHODS
The research approach is qualitative and this type of research is descriptive, because it does not attempt to find causality.
This study only wants to provide a description or description of the existence of Indonesian women in online media information portals.
By conducting library research, this research specifically also wants to describe the history and development of online media in Indonesia. In compiling this study, the authors conducted a literature search in the form of books, papers, and articles related to the writing discussed in this study.

RESULTS AND DISCUSSION
The discussion in this article is limited to the woop.id online media portal, and it will raise the content and language style.

Content
Content that is on the woop.id website is very representative of women in general, the scope of women as outlined in the entire content or content on this website. The The word 'Kamu' in the initial greeting in each article shows the closeness that the writer and the reader want to wove.
The word 'Kamu' emphasizes friendship and emotional closeness. The use of the word is preferred by most women because they tend to be loyal to something, they consider to have a personal closeness with them, compared to using the word 'Anda'. The public looks at online media because there is saturation in the print media market after the 1998 reformation. The public sees online media as having a profitable opportunity because its investment is considered cheaper than conventional or printed media. Therefore, people then competed to make online media.

Online Journalism
Online journalism was born on

Characteristics of Online Media
These are some of the characteristics of online media or online portals that will be the reference in this study:

a. Content versus platform
In an online media, content is very influential, because if the content in online media is not good, whatever is provided in the online media, will be abandoned by internet users, because it is considered unattractive.
However, if the content is considered not good, it is overcome by improving the  (Juju & Feri, 2010: 15-16).
Online media in the form of this information portal, according to Juju and Feri (2010: 16-20),

Women and Beauty
Online lifestyle media information for women as a source of information for women certainly has its own beauty concept.
The media defines beauty in a more  The media holds important control in constructing which then represents the woman's body. The media also has its own interests which in this case are the interests of commercialism in every article they publish.
The media also tends to direct the image of women into consumptive deprivation.
However, the media can also provide positive things by giving good tips and can make it easier for women to find information related to women's daily lives.