The Influence of Attitudes on Environmental Activism Content on Social Media on the Desire to Support Environmental Issue Content

Asma Latifah; Benazir Bona Pratamawaty

doi:10.20527/mc.v1i1.18244

The Influence of Attitudes on Environmental Activism Content on Social Media on the Desire to Support Environmental Issue Content

Asma Latifah, Benazir Bona Pratamawaty

Abstract

Now that we have entered an era of technological progress, a lot of social activism has started to take place on social media. There has been a lot of research discussing environmental activism that takes place on various social media. This research focuses on a person's attitude towards the circulation of environmental issues on social media. Attitude variables are taken from the TPB. Previous research examined all components of the TPB. However, this research only discusses attitudes that will have an influence. Apart from that, this research also discusses how a person's attitude after being exposed to environmental issue content can influence the desire to like the upload, donate, and volunteer. Research data was obtained using a precise quantitative method, namely by taking free samples. This method is carried out by distributing questionnaires on social media to make it easier for researchers to obtain samples that meet the criteria. Then the data obtained from distributing the questionnaires was analyzed using the SmartPLS and SPSS applications. From the results obtained, there is a positive relationship and significant influence between the predictor variables and the independent variables. This means that there really is an interplay between attitudes towards the content of environmental activism and the specified desires. Environmental activism content on social media is received positively by every individual. This is what makes them increasingly want to like environmental issue content, donate money and volunteer.

Keywords

social media activism; environment; volunteer; donation

Full Text:

PDF

References

Central Bureau of Statistics.(2022). Retrieved from Central Statistics Agency: https://www.bps.go.id/indikator/indikator/view_data_pub/0000/api_pub/cmdTdG5vU0IwKzBFR20rQnpuZEYzdz09/da_04/1

Bennett, N.J., Roth, R., Klain, S.C., Chan, K., Christie, P., Clark, D.A., . . . Wyborn, C. (2017). Conservation social science: Understanding and integrating human dimensions to improve conservation. Biological Conservation, 2015, 93–108.

Bolton, R.N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T., . . . Solnet, D. (2013). Understanding Generation Y and their use of social media: a review and research agenda. Journal of Service Management, 24(3), 245-267.

Boulianne, S. (2015). Social media use and participation: a meta-analysis of current research. Information, Communication & Society, 18(5), 524–538.

Boulianne, S. (2023). Standby Ties that Mobilize: Social Media Platforms and Civic Engagement. Social Science Computer Review, 41(3), 1001-1016.

Brandtzaeg, P.B., & Haugstveit, I.M. (2014). Facebook likes: a study of liking practices for humanitarian causes. International Journal Web Based Communities, 10(3).

Büscher, B. (2016). Nature 2.0: exploring and theorizing the links between new media and nature conservation. New Media & Society, 18(5).

Büssing, A.G., Thielking, A., & Menzel, S. (2019, August). Can a Like Save the Planet? Comparing Antecedents of and Correlations Between Environmental Liking on Social Media, Money Donation, and Volunteering. Frontiers in Psychology, 10(1989).

Cheung, L.T., Fok, L., Tsang, E.P., Fang, W., & Tsang, HY (2015). Understanding residents' environmental knowledge in a metropolitan city of Hong Kong, China. Environmental Education Research, 21(4), 507-524.

Cihon, P., & Yasseri, T. (2016). A biased review of biases in twitter studies on political collective action. Frontiers in Physics, 4.

Crano, W.D., Brewer, M.B., & Lac, A. (2023). Principles and Methods of Social Research (4 ed.). New York: Routledge.

Kline, R.B. (2016). Principles and Practice of Structural Equation Modeling. New York: Guilford Publications.

Masías, V. H., Hecking, T., & Hoppe, H. U. (2018). Exploring the relationship between social networking site usage and participation in protest activities. Frontiers in Applied Mathematics and Statistics, 4(56).

Maxwell, S. L., Fuller, R. A., Brooks, T. M., & Watson, J. E. (2016). Biodiversity: The ravages of guns, nets and bulldozers. Nature, 536, 143–145.

Minton, E., Lee, C., Orth, U., Kim, C. H., & Kahle, L. (2012). Sustainable Marketing and Social Media. Journal of Advertising, 41(4), 69-84.

Pearson, E., Tindle, H., Ferguson, M., Ryan, J., & Litchfield, C. (2016). Can we Tweet, Post, and Share Our way to a More Sustainable Society? A Review of the Current Contributions and Future Potential of #Socialmediaforsustainability. Annual Review of Environment and Resources, 41(1), 363–397.

Saxton, G. D., & Wang, L. (2014). The Social Network Effect: The Determinants of Giving Through Social Media. Nonprofit and Voluntary Sector Quarterly, 43(5), 850–868.

Scharrer, E., & Ramasubramanian, S. (2021). Quantitative Research Methods in Communication: The Power of Numbers for Social Justice. Routledge.

Song, X., Ming, ZY, Nie, L., Zhao, Y.L., & Chua, T.S. (2016). Volunteerism Tendency Prediction via Harvesting Multiple Social Networks. ACM Transactions on Information Systems, 34(2), 1-27.

Toivonen, T., Heikinheimo, V., Fink, C., Hausmann, A., Hiippala, T., Järv, O., . . . Minin, E.D. (2019, January). Social media data for conservation science: A methodological overview. Biological Conservation, 233, 298-315.

Venter, O., Sanderson, E.W., Magrach, A., Allan, J.R., Beher, J., Jones, K.R., . . . Watson, J. E. (2016). Sixteen years of change in the global terrestrial human footprint and implications for biodiversity conservation. Nature Communications, 7(12558).

Wallace, E., Buil, I., & de Chernatony, L. (2017). "When does 'liking' a charity lead to donation behavior? Exploring conspicuous donation behavior on social media platforms. European Journal of Marketing, 51(11/12), 2002-2029.

DOI: http://dx.doi.org/10.20527/mc.v1i1.18244

Article Metrics

Abstract view : 637 times
PDF - 532 times

Refbacks

There are currently no refbacks.

MetaCommunication: Journal of Communication Studies is published by the Department of Communication, Faculty of Political and Social Sciences, Universitas Lambung Mangkurat.

Address: Jl. Brig Jend. Hasan Basri, Pangeran, Banjarmasin Utara, Kota Banjarmasin, Kalimantan Selatan 70123, Indonesia.

Email: [email protected]

This work is licensed under a Creative Commons Attribution 4.0 International License