PERSONAL BRANDING JOKOWI DALAM MEMPERTAHANKAN BRAND IMAGE MELALUI VIDEO BLOG YOUTUBE

Mohammad Insan Romadhan

Abstract


ABSTRACT

 

The development of new media that is so rapidly in particular social media at a time when the media makes many overlapping with varying degrees of human life, including use as a branding medium one is personal branding. Jokowi is one of the people leverage social media in particular youtube in branding. The youtube channel of Jokowi was registered on youtube starting on 6 may 2015, per November 2017 already as much as 19 million impressions and uploded around 250 videos. Research using qualitative approach, with the kind of descriptive research. The subject of this research is the youtube channel of Jokowi, its data collection techniques using observation and documentation of data analysis techniques using while Creswell. In this study using a literature review regarding the brand, especially personal branding. The results of his research Personal branding done Jokowi through video blogs on youtube channel can be said to succeed in maintaining brand image that's been built up that he was a President of a simple, close to the people, friendly and built Indonesia.

Key words: Personal branding, Youtube, Jokowi

Full Text:

PDF

References


DAFTAR PUSTAKA

BUKU

Aaker, David. 1997. Manajemen ekuitas merek (alih bahasa: Aris Ananda). Jakarta: Mitra Utama.

Cresswell, John W. 2014. “Research Design Pendekatan Kualitatif, Kuantitatif dan Mixed”. Diterjemahkan oleh Achmad Fawaid. Yogyakarta: Pustaka Pelajar.

Jaiz, Muhammad, 2014. Dasar-dasar Periklanan. Yogyakarta: Graha Ilmu.

Moloeng, Lexy. 2002. Metodologi Penelitan Kualitatif. Bandung: Remaja Rosdakarya.

Rangkuti, Freddy, 2013. Strategi Semut Melawan Gajah. Jakarta: PT. Gramedia Pustaka Utama

Sugiyono. 2009. Metode Penelitian Kuantitatif dan Kualitatif. Bandung: Alfabeta




DOI: http://dx.doi.org/10.20527/mc.v3i2.5446

Article Metrics

Abstract view : 3680 times
PDF - 12983 times

Refbacks

  • There are currently no refbacks.




MetaCommunication: Journal of Communication Studies is published by the Department of Communication, Faculty of Political and Social Sciences, Universitas Lambung Mangkurat.

Address: Jl. Brig Jend. Hasan Basri, Pangeran, Banjarmasin Utara, Kota Banjarmasin, Kalimantan Selatan 70123, Indonesia.

Email: [email protected]


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License

P-ISSN : 2356-4490

E-ISSN : 2549-693X

View My Stats, StatCounter Button