PROSPEK USAHA PEMBENIHAN IKAN MAS (Cyprinus carpio L) PADA UNIT PEMBENIH RAKYAT (UPR) DI KELURAHAN MENTAOS KECAMATAN BANJARBARU UTARA KOTA BANJARBARU PROPINSI KALIMANTAN SELATAN

Abstract

The hatcheries operations of goldfish  (Cyprinus carpio L) in Community Hatchery Unit at Mentaos Village in North Banjarbaru, Banjarbaru City, South Kalimantan Province have pretty good opportunity for its development since the comsumption of goldfish (Cyprinus carpio L) is increasing each year.  The continous availability of goldfish (Cyprinus carpio L ) seeds  and the fish farmer’s experience have developed a lot as well as support from local government  by providing capital for sustainable development of goldfish (Cyprinus carpio L.)

The research was done in Mentaos Village,  North Banjarbaru District in Banjarbaru City of  South Kalimantan Province.  Primary and secondary data were gathered.  The research conducted in order to analyse the prospect of goldfish seeding process in Community Hachery Unit (UPR) which include :     (1) the profit, (2) Break Even Point (BEP) analysis, (3)  the feasibility of the business namely (R/C Ratio) and Payback Period (PP), (4) the analysis of market prospect  and (5) marketing channels.

The  research  show the  profit  achieved  in  the  seeding  gold  fish  (Cyprinus carpio, L) business in Mentaos Village is by average Rp.13.754.922,00/year, Break Even Point (BEP) by minimum selling price is Rp.86,94 per head and producing by minimum of 200.701 head year.  Based on the feasibility of the business it is found that R/C Ratio of the fish hatchery operations in a single  season production is 2,17(R/C>1), mean while Payback Period (PP) is 0,244 year or 2 month 29 days, the demand of goldfish (Cyprinus carpio L) is bigger than the supply (D>S),  it means the production still cannot fulfil the market demand and the marketing channels which allows the fish farmers to sell their  product directly to the last consumer which become  the most efficiency way