Analisa Keberhasilan Proyek Perumahan Persadamas Di Banjarmasin

Candra Yuliana

Abstract


Persadamas Real Estate is pioneer housing for middle upper group in Banjarmasin founded PT. Ciptabangun Persadamas. Even though still in house developing nearly sold out. Because the reason above, is necessary recognized how to success Persadamas

The aim of this research to understanding important factors which influence house buyer decision, the strength and the weakness of Persadamas real estate, sales success and capital return analysis. Make structuring interview with developer and questionnaires to house owner.

The important factors such as location, road width, housing infrastructure (water, electricity, and telephone) and public facilities (court sport, green area, school and security). Persadamas stay in number one compared than other housing real estate mainly in housing wide, electric and public facilities provided and also the amount of sales. Persadamas real estate sales in every year (1997 though 2002) reached determined target that is 25 unit/year, even overlap, except 1997. From analysis  capital return got project with net present value = Rp. 10.020.969.000,- with initial capital (100% equity) are Rp 3.795.000.000.-. Internal rate of return take place about 45,6289%. Capital return reached after sales for six years (1997-2002).


Keywords


important factor, return capital, NPV, IRR.

Full Text:

PDF

References


Biro Pusat Statistik. (2000), Laporan Perekonomian Kalimantan Selatan. BPS, Kalsel.

Kotler, P. (1997), Manajemen Pemasaran : Analisa, Perencanaan, Implementasi dan Kontrol. Jilid 1 dan 2. Salemba Empat, Jakarta.

Limanto, S. (1999), Analisis Investasi Properti Sebuah Kawasan di Surabaya Timur. Tesis. Institut Teknologi Sepuluh Nopember, Surabaya.

Miles, M.E, Berens, G and Weiss, M.A. (2000). Real Estate Development. Urban Land Institute, Washington.

Rumintang, A. R. (2000). Strategi Pelaksanaan Penjualan yang Efektif suatu Proyek Perumahan. Tesis. Institut Teknologi Sepuluh Nopember, Surabaya.

Santoso, B. (2000). Realestate : Sebuah Konsep Ilmu dan Problema Pengembang Indonesia. School of Real Estate, Jakarta.

Santoso, S. (2001), SPSS Satatistik Multivariat. PT. Elex Media Komputindo, Jakarta.

Sutojo, S. (1995), Studi Kelayakan Proyek : Teori dan Praktek. Seri Manajemen no 66, hal 112. PT Pustaka Binaman Pressindo, Jakarta.

Swastha, B.D.H., Handoko, H (2000), Manajemen Pemasaran : Analisa Perilaku Konsumen Modern. Liberty, Yogyakarta.

Swastha, B.D.H., Irawan (2001), Manajemen Pemasaran Modern. Liberty, Yogyakarta.




DOI: http://dx.doi.org/10.20527/infotek.v4i2.534

DOI (PDF): http://dx.doi.org/10.20527/infotek.v4i2.534.g449

Article Metrics

Abstract view : 226 times
PDF - 0 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 INFO-TEKNIK

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License

joomla
statistics View My Stats

Indexed By:

 

Citation :

SINTA 6 mulai Vo. 19 No. 2 2018 (SK NO. 164/E/KPT/2021)

GOOGLE SCHOLAR : Sitasi = 78, H-index = 5, i10-index = 2

IPI :  Artikel = 100

IOS 3969 : Artikel = 239