PENGARUH ORIENTASI KEWIRAUSAHAAN, EXTRAVERSION, AGREEABLENESS, CONSCIENTIOUSNESS, NEUROTICISM, DAN OPENNESS TO EXPERIENCE TERHADAP KINERJA BISNIS PADA UMKM SASIRANGAN  DI KOTA BANJARMASIN

Farid Wajidi; Widyarfhendi Widyarfhendi

PENGARUH ORIENTASI KEWIRAUSAHAAN, EXTRAVERSION, AGREEABLENESS, CONSCIENTIOUSNESS, NEUROTICISM, DAN OPENNESS TO EXPERIENCE TERHADAP KINERJA BISNIS PADA UMKM SASIRANGAN DI KOTA BANJARMASIN

Farid Wajidi, Widyarfhendi Widyarfhendi

Abstract

The primary objective of this research is to investigate the effect of entrepreneurial orientation, extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience on business performance of Sasirangan in Banjarmasin City. This research is an explanatory research type which is useful to explain and analyse the causal relationships between entrepreneurial orientation, extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience with business performance. Non Probability Sampling was used in this study and obtained 35 respondents from the owner of Sasirangan in Banjarmasin City. Multiple Regression Analysis was conducted to examine the effect of entrepreneurial orientation, extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience on business performance assisted by the SPSS program. The results obtained showed that the entrepreneurial orientation, agreeableness, and conscientiousness variables had a significant effect on business performance, while the variables extraversion, neuroticism, and openness to experience did not affect business performance.

Keywords: Entrepreneurial Orientation, Extraversion, Agreeableness, Conscientiousness, Neuroticism, Openness to Experience, Business Performance

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