FAKTOR-FAKTOR INTERNAL YANG MEMPENGARUHI VOTING INTENTION GENERASI MILENIAL PADA PEMILIHAN UMUM  PRESIDEN DAN WAKIL PRESIDEN 2019

Nor Indah Sapto Rini; Arief Budiman

FAKTOR-FAKTOR INTERNAL YANG MEMPENGARUHI VOTING INTENTION GENERASI MILENIAL PADA PEMILIHAN UMUM PRESIDEN DAN WAKIL PRESIDEN 2019

Nor Indah Sapto Rini, Arief Budiman

Abstract

The general election is a place where the Indonesian people are required to participate in determining the choice of state leaders, in addition to that the public can choose their chosen candidates freely. Millennial generation is the main focus of this research, it is known that millennial generation has a high curiosity and critical thinking, therefore, this study aims to determine the influence of Internal Factors on Voting Intention Millennial generation in the general election of president and vice president that coincides in 2019. The object of this research is the millennial generation (aged 19-37 years) who live in the city of Banjarmasin and have the right to vote in elections and have been registered in the Permanent Population Register (DPT) with a sample of 215 respondents. This research was conducted using the method of "non-probability sampling" with the sampling technique that is "purposive sampling", data analysis techniques using the validity test, reliability test, classic assumption test, F test and t test using the SPSS 21 application program. The results showed that Knowledge has a significant effect on Millennial generation Voting Intention, Religious View has no significant effect on Millennial generation Voting Intention. Brand Equity has a significant effect on Millennial generation Voting Intention and Familiarity has no significant effect on Millennial generation Voting Intention.

Keywords : Knowledge, Religious View, Brand Equity, Familiarity, Voting Intention, Millenial, General Election 2019

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