PENGARUH KUALITAS PRODUK, KEPUASAN PELANGGAN, DAN PROMOSI ONLINE TERHADAP MINAT BELI ULANG (STUDI KASUS PADA SATE TAICHAN BANJAR D’LICIOUS)

Ellysa Rahma Santi; Akhmad Supriyanto

PENGARUH KUALITAS PRODUK, KEPUASAN PELANGGAN, DAN PROMOSI ONLINE TERHADAP MINAT BELI ULANG (STUDI KASUS PADA SATE TAICHAN BANJAR D’LICIOUS)

Ellysa Rahma Santi, Akhmad Supriyanto

Abstract

The purpose of this study was to analyze the effect of product quality (X1), customer satisfaction (X2),and online promotion (X3) on repurchase interests (Y) Sate Taichan Banjar D'icious. The population used in this study were buyers of Taichan D’Licious satay products with a total samplee of 75 respondeent. The sampling technique purposive sampling. Method used in this study is by giving a questionnaire or questionnaire. multiple linear regression analysis. The results of this study prove that product quality partially affects the interest in repurchasing Sate Taichan Banjar D'Licious. Customer satisfaction partially affects the interest in repurchasing Sate Taichan Banjar D'Licious. Online promotion partially affects the interest in repurchasing Sate Taichan Banjar D'Licious.

Keywords: Product Quality, Customer Satisfaction, Online Promotion, Repurchase Interest

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