Short Films as a Means of Education and Digital Marketing  in Reviving the Entrepreneurial Spirit of the Young Buddhist Generation

Tri Yatno; Situ Asih; Agus Subandi; Ngadat Ngadat; Santi Paramita; Mugiyo Mugiyo

doi:10.20527/btjpm.v6i3.10940

Short Films as a Means of Education and Digital Marketing in Reviving the Entrepreneurial Spirit of the Young Buddhist Generation

Tri Yatno, Situ Asih, Agus Subandi, Ngadat Ngadat, Santi Paramita, Mugiyo Mugiyo

Abstract

Making short films is part of a community service program for the young generation of Wonogiri Regency. This program aims to foster a spirit of change in education and creativity in digital marketing, especially regarding activities and institutions characterised by Buddhism in the Wonogiri Regency. This method of community service uses asset-based community development techniques using four stages, namely discovery and dream. Design, and destiny. The results of this community service are: a) the success of producing short films influenced by the enthusiasm and potential of the young Buddhist generation; the existence of competition means that the young Buddhist generation tends to have high creativity; b) short films act as an educational investment, where through training and making short films it opens up new insights and views, both from a technical perspective and the essence of the products produced. Their skills become intellectual capital for the younger generation, which can transform into other people. Short films become digital marketing tools, as the public can consume short film products produced in this community service program, and d) short films become the spirit of change in the era of digitalisation. 5.0, training and assistance in making short films for the young generation of Buddhists in Wonogiri as an effort to awaken the entrepreneurial spirit. Based on this, short film-making training has a positive impact on developing creativity and entrepreneurship for the young generation of Buddhists in Wonogiri.

Keywords

buddha; education; marketing; short film

Full Text:

PDF

References

Afandi, A. (2022). Metodologi pengabdian masyarakat (Suwendi, A).

Afrina, C., Rasyid, S., Ardyawin, I., Adripen, Yendri, R. F., & Khofifah. (2021). Educational film screening as an innovation for Padang Panjang City Library Services. Jurnal Ekspresi Seni, 23(2), 448–461.

Azhar, P. C., Ranuwaldy, A., Zulham, S., & Mustafa, S. (2020). Memanfaatkan media film bagi siswa kelas x smks al – ma ’ sum stabat. Jurnal Pengabdian Kepada Masyarakat, 1(1), 41–46.

Falcon Araujo, A. V. (2018). Digital marketing strategies for next- generation film distribution. International Journal of Film and Media Arts, 3, 98–123.

Firmansyah, K., & Kamal, M. M. (2020). Pelatihan editing video ( videografi ) menggunakan aplikasi smartphone ( kinemaster ) bagi Santri PP . Al Lathifiyyah 1. Jurnal Pengabdian Masyarakat Bidang Informatika, 1(1), 25–28.

Hermawanto, A., & Anggrani, M. (2020). Globalisasi, revolusi digital dan lokalitas : dinamika internasional dan domestik di era borderless world. In LPPM UPN VY Press.

Hickam, B., & Meixner, C. (2008). Transforming leadership: film as a vehicle for social change. Journal of Leadership Education, 7(2), 41–46.

Ifroh, R. H., & Permana, L. (2021). Pelatihan pembuatan media audiovisual dalam meningkatkan kemampuan kreatif digital remaja. Jurnal Pengabdian Masyarakat, 6(4)(4).

Kemenag.go.id. (2018). Bimas Buddha Apresiasi MNSBDI Gelar Reach 2018 untuk Generasi Millenial. Kemenag.Go.Id.

Komara, L. H. (2021). Potensi film pendek di era internet. IKONIK : Jurnal Seni Dan Desain, 3(2).

Rachmawati, T. S., Aristi, N., & Winoto, Y. (2017). Pembuatan film edukasi sebagai media alternatif diseminasi informasi kesehatan pada ibu hamil dan menyusui di Kabupaten Flores Timur. Jurnak Merakom, 1(2), 39–57.

Riansyah, A. (2023). Meningkatkan kewirausahaan masyarakat: pendekatan kolaboratif untuk pemberdayaan ekonomi. Jurnal Pengabdian Kepada Masyarakat, 1(1), 6–9.

Sari, D. H. N., Kurniati, S., & Chusyairi, A. (2020). Pembuatan film pendek IT in millennial daily life dengan teknik handheld dan continuity cutting. JTIM: Jurnal Teknologi Informasi dan Multimedia, 1(4), 302-310.

Simarmata, M. Y., Mastuti, D. L., Thamimi, M., Melia, M., Yudha, R. K., & Yuliansyah, A. (2019). Media film sebagai sarana pembelajaran literasi di SMA Wisuda Pontianak. GERVASI: Jurnal Pengabdian Kepada Masyarakat, 3(1).

Siswo, H. (2018). Era zaman now, MNSBDI bina anak muda Buddha agar terus kreatif. Merdekanews.Co.

Subandi, A. A., Paramita, S., Asih, S., Yatno, T., Ngadat, N., & Mugiyo, M. (2024). Pelatihan dan pendampingan pembuatan film pendek bagi generasi muda buddhis di kecamatan girimarto kabupaten wonogiri: short film making training and assistance for buddhist young generation in girimarto district wonogiri regency. Vivabio: Jurnal Pengabdian Multidisiplin, 6(1), 23-29.

Sya’dian, T., & Purba, R. (2021). Pembuatan Video Promosi UMKM Rendy Handycraft. Abdimas Budi Darma, 2(1), 1–5.

Wahid, M. N., & Novianty, I. (2023). Produksi film pendek ‘tinta untuk bumi’sebagai media edukasi dan inspirasi dalam pentingnya menjaga kelestarian lingkungan. Jurnal Sains Terapan: Wahana Informasi dan Alih Teknologi Pertanian, 13(2), 59-67.

Setyawan, W. S., Mansur, M., Rahayu, B., Maryam, S., Aslichah, A., Khoiruddin, K., Muafiqie, H., Ratnaningtyas, E. M., Nurhidayah, R., & Efendi, M. Y. (2022). Asset Based Community Development (ABCD).

Zarkasyi, A. (2022). Pencegahan perilaku plagiasi melalui pendidikan fikih jurnalistik bagi mahasantri di media sosial. Southeast Asian Journal of Islamic Education Management, 3(2), 219–232.

DOI: https://doi.org/10.20527/btjpm.v6i3.10940