Digitalisation of Micro, Small, and Medium Enterprises (MSMEs) in Tourism Villages

Muhamad Dani Somantri, Moh. Yusup Saepuloh Jamal, Ridwan Saepul Aripin

Abstract


The digitalization of tourism village MSMEs in Guranteng, Tasikmalaya Regency, was done using online platforms for the assisted community in the processed food category. The objectives of this assistance are to (1) explore various aspects of excellence (potential assets) owned by the tourism village MSME community in Guranteng Village, Pagerageung District, Tasikmalaya Regency, (2) provide comprehensive business management development assistance to 20 tourism village MSME groups in Guranteng Village through the application of digital technology, and (3) realize effective, efficient, and adaptive management of tourism village MSMEs to the digital world to boost family economic improvement. The assistance was provided using the ABCD method, prioritizing utilizing local superior assets through discovering, dreaming, designing, and determining. The results of the service included providing assistance and training on obtaining business registration numbers (NIB), food production licenses (PIRT), halal certification, labelling, packaging, promotion, and digital marketing through social media and the Shopee Application.


Keywords


digitalisation; micro; small and medium enterprises; tourism village

Full Text:

PDF

References


Alford, P., & Page, S. J. (2015). Marketing technology for adoption by small business. The Service Industries Journal, 35(11–12), 655–669. https://doi.org/10.1080/02642069.2015.1062884

Arumsari, N. R., Lailyah, N., & Rahayu, T. (2022). Peran digital marketing dalam upaya pengembangan UMKM berbasis teknologi di Kelurahan Plamongansari Semarang. SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat), 11(1), 92. https://doi.org/10.20961/semar.v11i1.57610

Baehaqi, E. (2023, Oktober). [Personal communication].

Bahrum, E. (2023, June 8). Program Kerja Desa [Personal communication].

Christoper, S. W. H., & Kristianti, I. (2020). Hubungan e-commerce dan literasi keuangan terhadap kelangsungan usaha di Boyolali. Jurnal Akuntansi, 10(1), 1–12. https://doi.org/10.33369/j.akuntansi.10.1.1-12

Daliana, D. (2023, Oktober). [Personal communication].

Evangeulista, G., Agustin, A., Putra, G. P. E., Pramesti, T., & Madiistriyatno, H. (2023). Strategi UMKM Dalam Menghadapi Digitalisasi. 16.

Hapsoro, B. B., & Slamet, A. (n.d.). Peran Digital Marketing sebagai Upaya Peningkatan Omset Penjualan Bagi Klaster UMKM di Kota Semarang.

Kampung Kupa, K. Wi. (2023, OKtober). [Personal communication].

Kawil Cikadu/ Picung. (2023, Oktober). [Personal communication].

Kawil Kampung Cikerenceng. (2023, Oktober). [Personal

communication].

Kawil Kampung Cisema. (2023, OKtober). [Personal communication].

Kawil Leuwihalang. (2023, Oktober). [Personal communication].

Maulana, M. (2019). Asset-Based community development: Strategi pengembangan masyarakat di desa wisata ledok sambi kaliurang. EMPOWER: Jurnal Pengembangan Masyarakat Islam, 4(2), 259–278.

Mubarok, M., Muhamad Ijang. (2020). Profil Lengkap Desa Gurateng. Pemerintah Desa Guranteng.

Nurfalaqi, S. I., Puspa, R., Nasrullah, A., Marlina, M., & Dwiyanti, W. (2023). Pendampingan eksistensi UMKM dapros pada desain pengemasan, pemasaran dan perhitungan laba-rugi secara digital. Jurnal Pengabdian Kepada Masyarakat, 4(3), 2133–2141.

https://doi.org/10.31949/jb.v4i3.5485

Octavina, L. A., & Rita, M. R. (2021). Digitalisasi UMKM, literasi keuangan, dan kinerja keuangan: Studi pada masa pandemi Covid-19. Journal of Business and Banking, 11(1), 74–92. https://doi.org/10.14414/jbb.v11i1.2552.

Panduan KKN ABCD, UIN Sunan Ampel Surabaya: Asset based community-driven development (ABCD) (Cetakan 2 (rev)). (2016). LP2M, UIN Sunan Ampel.

Putra, A. M. (2023). Universitas islam negeri kiai haji achmad siddiq fakultas ekonomi dan bisnis islam november 2023. Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember.

Ramdani. (2023, Oktober). [Personal communication].

Realita, T. N., & Anggoro, Y. (2019). UMKM berdaya bersama desa wisata. manajemen & bisnis Jurnal, 5(1), 42–52. https://doi.org/10.37303/embeji.v5i1.82.

Rohmah, N. N. (2019). Efektifitas digititalisasi marketing para pelaku usaha mikro kecil dan menengah (UMKM) di Lombok (Analisis Media Equation Theory). Al-I’lam: Jurnal Komunikasi dan Penyiaran Islam, 3(1), 1. https://doi.org/10.31764/jail.v3i1.1363.

RW Kampung Guranteng. (2023, Oktober). [Personal communication].

RW Kampung Parung. (2023, Oktober). [Personal communication].

Silalahi, P. R., Wahyudi, I. H., Taufiq, M., & Rahman, Z. (2022). Peran e-commerce dalam menopang keberhasilan UMKM di Indonesia. 7(4).

Sudrajat, R. (2023, Oktober). [Personal communication].

Surat Keputusan Kepala Desa 147.22/08/Kep-Des/2021 tentang Pembentukan Kelompok Sadar Wisata (POKDARWIS) Desa Guranteng Kecamatan Pagerageung. (2021).

Suryani, E. (2023, Oktober). [Personal communication].

Syarifah, S. N. (2023). Potensi wisata alam di Desa Guranteng Kecamatan Pagerageung Kabupaten Tasikmalaya. Journal of Geography Education, 4(1).

Wijoyo, H., & Widiyanti. (n.d.). Digitalisasi Usaha Mikro Kecil Dan Menengah (UMKM) Di Era Pandemi Covid-19.

Yusuf. (2023, Oktober). [Personal communication].




DOI: https://doi.org/10.20527/btjpm.v6i4.11512

Refbacks

  • There are currently no refbacks.


Indexed by:

Bubungan Tinggi: Jurnal Pengabdian Masyarakat is licensed under
a Creative Commons Attribution-Share Alike 4.0

From March 27, 2020 to June 3, 2020
View My Stats

From Juni 4, 2020 to the present (updated stats)
View My Stats