Analisis Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Pembelian Sasirangan Printing (Studi Pada Konsumen Sasirangan Printing Di Banjarmasin)

Ady Hidayat Saputra, Arief Budiman

Sari


The purpose of this study was to examine the effect of motivation, ethics, integrity, attitude on sasirangan printing toward purchase decision. Purposive sampling as a type of non-probability sampling technique was used to represent respondents that were investigated in this study. Survey method was used to get data with sample involved 100 respondents in Banjarmasin. Data analysis technique used was linear regresion using SPSS program. The results showed that motivation affect attitude on sasirangan printing while ethics and integrity does not affect attitude on sasirangan printing. Furthermore attitude on sasirangan printing affect purchase decision.

Keywords: Motivation, Ethics, Integrity, Attitudes toward Sasirangan Printing, Purchasing Decisions

 



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Referensi


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