PERILAKU KONSUMTIF KOMUNITAS ARMY SOUTH BORNEO BANJARMASIN

Abstract

The purpose of this study is: 1) To describe the internal factors of the consumer behavior of the Army South Borneo Banjarmasin community. 2) To describe the eksternal factors of the consumer behavior of the Army South Borne Banjarmasin community. The research method used is a quaitative method. The data source selected is the K-pop fan community in the Army South Borneo Banjarmasin community who like to buy a kinds of accessories from BTS. Data collection techniques include observation, interviews and documentation. The findings of the study are that there are internal and eksternal factors that influence the consumer behavior of the Army South Borneo Banjarmasin community. Based on the findings, it is recommended that members of the Army South Borneo Banjarmasin community should think carefully about whether they reay need something or just want it