Melejitnya Komunitas Daring: Mengapa Semakin Banyak Orang Memilih Berkoneksi secara Virtual
Abstract
This study aims to understand the reasons behind the increasing popularity of online communities in society. This qualitative study uses library research, the research method is carried out by collecting and analyzing various relevant written sources. These sources can be scientific journals, books, online articles, research reports, or official publications that discuss online communities and virtual interactions. The results of the study show that the soaring online communities among the community, what causes why more and more people choose to connect virtually: 1) The need for comfort, security, and self-acceptance encourages individuals to be more active in interacting in online communities; 2) Accessibility of technology and the ease of finding groups with similar interests are the main drivers of increased involvement in online communities. Why impact because humans naturally want to feel safe, comfortable, and accepted. When those needs are not always met in the real world, they look for more accessible alternatives, namely online communities. Technology makes it easy for them to connect with people who have similar interests or experiences. This makes them freer to express themselves. So, emotional comfort and ease of access are the main keys.
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DOI: https://doi.org/10.20527/jtamps.v5i2.17192
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