Audience Comments on the Song Ya Sudahlah by Bondan Prakoso & Fade2Black on YouTube: A Netnographic Study

Alvin Praditya; Muhammad Firdaus Rahmadi; Nadia Nur Soraya

doi:10.20527/mc.v11i2.27203

Audience Comments on the Song Ya Sudahlah by Bondan Prakoso & Fade2Black on YouTube: A Netnographic Study

Alvin Praditya, Muhammad Firdaus Rahmadi, Nadia Nur Soraya

Abstract

This study examines audience comments on the song Ya Sudahlah by Bondan Prakoso & Fade2Black in the comment section of the Fade2Black Rap YouTube channel. Audience comments are treated as responses, emotional expressions, accounts of lived experiences, and interpretations of the song's message. Employing a qualitative design with a netnographic approach, data were collected through non-participant online observation of selected YouTube comments posted between 2010 and 2026. The comments were selected purposively and analyzed thematically with reference to the cognitive, affective, and conative dimensions of audience perception. The findings indicate that audiences interpret Ya Sudahlah as a medium for self-reflection, motivation, nostalgia, spiritual surrender, optimism, and emotional release. Some comments convey pessimism, while others contain idiosyncratic interactions unrelated to the song, suggesting that YouTube comment sections function as open spaces for sharing experiences and engaging in social interaction. The study concludes that music on digital platforms can foster strong emotional connections between musical works and their audiences while allowing meanings to be continually reinterpreted through personal and social experiences.

Keywords

media; communication technology

Full Text:

PDF

References

Ardianto, E. (2014). Komunikasi Massa: Suatu Pengantar. Bandung: Simbiosa Rekatama Media.

Arditi, D. (2020). Getting Signed: Record Contracts, Musicians, and Power in Society. Cham: Palgrave Macmillan.

Bahar, N., Sunarto, S., & Nugroho, A. (2024). Representasi penerimaan diri kaum wanita pada vidio Tutur Batin. Interaksi Online, 12(4), 871-885.

Bungin, B. (2006). Sosiologi Komunikasi: Teori, Paradigma, dan Diskursus Teknologi Komunikasi di Masyarakat. Jakarta: Kencana.

Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (4th ed.). Thousand Oaks, CA: Sage.

Hine, C. (2015). Ethnography for the Internet: Embedded, Embodied and Everyday. London: Bloomsbury Academic.

Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York: New York University Press.

Kozinets, R. V. (2015). Netnography: Redefined (2nd ed.). London: Sage Publications.

Mulyana, D. (2010). Ilmu Komunikasi: Suatu Pengantar. Bandung: Remaja Rosdakarya.

Paramanandana, S., Pitana, T. S., & Ardianto, D. T. (2025). Hiperrealitas nostalgia dalam video klip Sakura Abadi karya Diskoria bersama Laleilmanino dan Neida. Bahasa: Jurnal Keilmuan Pendidikan Bahasa dan Sastra Indonesia, 7(2). https://doi.org/10.26499/bahasa.v7i2.1489.

Populix. (2022). Social Media Habit and Internet Safety in Indonesia. Jakarta: Populix.

Praditya, A., Pamungkas, I. B., & Tajuddien, R. (2023). Studi netnografi tayangan “Kisah hilangnya 3 pendaki Gunung Slamet 1985” channel RJL 5. Scientific Journal of Reflection: Economic, Accounting, Management and Business, 6(4), 792-802. https://doi.org/10.37481/sjr.v6i4.740.

Rakhmat, J. (2001). Psikologi Komunikasi. Bandung: Remaja Rosdakarya.

Sulistyowati, R. A. (2024). Studi netnografi respon warganet mengenai toxic relationship pada video YouTube Penyintas #BukanSayangNamanya. Jurnal Interaksi: Jurnal Ilmu Komunikasi, 8(2).

Wahyuni, D. W., Arindawati, A., & Susanto, T. (2025). User interaction patterns on user-generated content of Hindia’s song “Membasuh” on the TikTok application. MetaCommunication: Jurnal Studi Komunikasi, 10(1), 244–262.

DOI: http://dx.doi.org/10.20527/mc.v11i2.27203

Article Metrics

Abstract view : 0 times
PDF - 0 times

Refbacks

There are currently no refbacks.

License URL: https://creativecommons.org/licenses/by/4.0/

MetaCommunication: Journal of Communication Studies is published by the Department of Communication, Faculty of Political and Social Sciences, Universitas Lambung Mangkurat.

Address: Jl. Brig Jend. Hasan Basri, Pangeran, Banjarmasin Utara, Kota Banjarmasin, Kalimantan Selatan 70123, Indonesia.

Email: [email protected]

This work is licensed under a Creative Commons Attribution 4.0 International License