Pengaruh Store Image, Store Athmosphere, dan Store Theatric terhadap Impulse Buying dengan Emosi Positif sebagai Variabel Mediasi pada Toko Princess Cosmetic Banjarmasin.

Regina Maharani Nurlie; Raden Roro Yulianti Prihatiningrum; Emy Rahmawati

doi:10.20527/jbp.v10i1.9949

Pengaruh Store Image, Store Athmosphere, dan Store Theatric terhadap Impulse Buying dengan Emosi Positif sebagai Variabel Mediasi pada Toko Princess Cosmetic Banjarmasin.

Regina Maharani Nurlie, Raden Roro Yulianti Prihatiningrum, Emy Rahmawati

Abstract

This study aims to examine and analyze the influence of Store Image, Store Athmosphere, and Store Theatric on Impulse Buying mediated by Positive Emotions at Banjarmasin Cosmetics Shop.
This research method uses quantitative research methods. Using a purposive sampling technique by collecting data through the distribution of questionnaires to consumers Banjarmasin Princess Cosmetics Shop who make purchases outside of planning, and at least 17 years old. The total sample in this study were 100 people. Furthermore, hypothesis testing uses SEM - PLS analysis. the results of the study prove that the 10 hypotheses tested were stated to be significant.

Keywords: Store Image, Store Athmosphere, and Store Theatric, Impulse Buying, Positive Emotions

Full Text:

PDF

References

Antara, I Komang Gede.. 2013, Variabel Laten sebagai Variabel Moderator dan Mediator dalam Hubungan Kausal. E-journal Matematika, Vol. 2, No.4.

Astuti, Lisa. 2016. Pengaruh Store Environment terhadap Purchase Intention & Positive Emotion. Journal.

Adeelar, Thomas., Chang, Susan., Lancendorfer, M. Karen. 2003. Effects of Media Formats on Emotions and Impulse Buying Intent. Journal of Information Technology.

Beatty, Sharon E., Ferrel, M.Elizabeth. 1998. Impulse buying: Modeling its precursors. Journal of Retailing, Vol. 74. Issue 2.1998. Pages 169 - 191

B., Evans, J. R. 2010. Retail management: A strategic approach (10th ed.). New Jersey: Prentice Hall Inc.

Budiharta, Kadek. 2015. Peran Emosi Positif sebagai Pemediasi Pengaruh Stimulus Toko Terhadap Impulse Buying Pakaian di Matahari Department Store Kuta Square. Jurnal Manajamen Universitas Udayana, 4(3), pp : 457 – 473.

Bilson Simamora, 2003, Memenangkan Pasar dengan Pemasaran Efektif & Profitabel, Gramedia Pustaka Utama, Jakarta.

Yuliana., Avila Beta. 2016. Pengaruh Suasana Toko dan terhadap Emosi Konsumen pada Perilaku Pembelian (Studi Kasus pada Pembelian Kain di Toko Textile Anugerah Jaya Salaman). E-journal UAJY.

DOI: http://dx.doi.org/10.20527/jbp.v10i1.9949