TRAVEL MODE SELECTION MODEL TO SHOPPING CENTER USING PRIVATE VEHICLE AND ONLINE OJECTS (CASE STUDY: PALANGKA RAYA BIG MARKET)

Abstract

Everyone needs transportation to meet their daily needs such as going to work, school, recreation, or social interactions. When traveling to Pasar Besar in Palangka Raya, people face choices of different types of transportation modes, such as using private vehicles or online motorcycle taxis. For their choice of transportation mode, travelers consider various factors like the journey itself, distance, cost, and so on. Many people travel to Pasar Besar in Palangka Raya using various types of transportation, either private vehicles or online motorcycle taxis.
In this study, data collection was obtained from questionnaire respondents who considered transportation costs, residents' income, the number of vehicles owned, travel time and distance, as well as the respondents' age levels. Additionally, data were gathered from specific agencies or through interviews with relevant parties, such as demographic data from the Central Statistics Agency (BPS). The sampling methods used included SPSS software and Microsoft Excel
The variable that influences or is significant in the choice of mode towards a large market is Motor Vehicle Ownership (X1), with a value of 0.034 < 0.05, Car Vehicle Ownership (X2) with a value of 0.044 < 0.05, and Frequency of Private Vehicles (X12) with a value of 0.024 < 0.05.
Keywords: transportation, mode selection, private vehicles, online motorcycle taxis.