PENGARUH JIWA KEWIRAUSAHAAN DAN KREATIVITAS TERHADAP DAYA SAING USAHA (Studi Kasus Pada Industri Sasirangan Banjarmasin)

Abstract

The purpose of this study is to investigate and analyze the influence of the entrepreneurial spirit and creativity simultaneously and partially on the competitiveness of businesses sasirangan in Banjarmasin. The population used in this study is the small business owners in the area Sasirangan Banjarmasin, where the numbers are 33 small business owners in the area Sasirangan Banjarmasin. The samples in this study were 33 people that small business owners in the area Sasirangan Banjarmasin which is the overall population, using sampling techniques or saturated sample census method. The method of analysis used to test the multiple linear regression and test the assumptions of classical. The results showed that the entrepreneurial spirit  and creativity variables simultaneously affect the competitiveness of enterprises. Partially results indicate that the variable has no effect on the entrepreneurial spirit of business competitiveness, creativity and variable effect on business competitiveness. Creativity variables are variables that have an influence on business competitiveness. Sasirangan SMEs have been able to take advantage of the creativity that is in her. It would be better if SMEs can improve and explore the creativity that is in him, so that future Sasirangan SMEs can compete because it has a high level of

Creativity in generating Sasirangan cloth.

Keywords: Spirit of Entrepreneurship, Creativity, Business Competitiveness.