PDigital Marketing bagi Peningkatan Daya Saing Usaha Kecil dan Menengah pada Komunitas Wirausaha Muda Banua di Masa Pandemi

Hastin Umi Anisah, Wimby Wandary, Ikhwan Faisal

Abstract


Pengusaha muda akan menghadapi tantangan unik dalam berbagai situasi saat mereka berusaha membangun dan mengembangkan bisnis mereka - dalam hal ini, era pandemi. Pandemi Covid-19 telah mempercepat akses teknologi ke segala aspek kehidupan dan tidak dapat dihindari - salah satunya adalah digitalisasi dalam pemasaran produk. Aksi pengabdian civitas akademika ini mendorong khalayak sasaran untuk memberdayakan pemasaran media digital untuk memperluas pangsa pasarnya. Pendekatan yang dilakukan untuk mencapai tujuan tersebut adalah dengan memberikan pelatihan dan pendampingan kepada mitra - dengan sharing session materi Digital Marketing untuk memperkuat aspek kognitif terlebih dahulu. Mitra tersebut adalah Komunitas Wirausaha Muda Banua. Kegiatan pengabdian ini menghasilkan wirausaha muda yang proaktif memanfaatkan media digital dalam usahanya. Usaha-usaha tersebut juga mudah diakses oleh khalayak global. Ini adalah kesempatan yang sangat baik bagi wirausahawan muda untuk belajar dan mengembangkan bisnis mereka. Pengusaha muda akan mendapatkan manfaat dari proyek pengabdian ini karena mereka akan dapat mengembangkan basis pelanggan dan bisnis mereka dengan media digital dan media sosial.

 

Kata kunci: digital marketing; young entrepreneurs; usaha kecil.

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References


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DOI: https://doi.org/10.20527/ilung.v2i3.6830

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