ANALISIS STRUKTUR PASAR INDUSTRI RUMAH TANGGA SASIRANGAN DI KOMPLEK MANARAP KABUPATEN BANJAR

Abstract

This study focused on market structure analysis of home industry Sasirangan in Menarap, Kertak
Hanyar, Banjarto determine market structure type. The purpose of the study to determine market
structure and determine conditions of competition in sasirangan home industry. The method used
is quantitative descriptive, which is research that is shown to describe the existing phenomena by
using individual or group characteristic numbers. Technique are collecting questionnaire and
documentation data. Data analysis techniques by knowing market share, market concentration of
CR4 to know market structure. The results showed that the highest market share is Hai***
Craftsmen at 11.31%, and CR4 concentration ratio indicate that structure market Sasirangan in
Menarap is Monopolistic Competetion with percentage ratio of 32.58%. The results of the study
showed that the structure market is a Monopolistic Competetion with similar products but there
is competition due to a slight differentiation in terms of quality and marketing.
Keywords : 1; Market Structure 2; Condition 3; Marketing 4; Produk