Pengaruh Iklan Televisi terhadap Keputusan Pembelian Air Mineral Aqua (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Lambung Mangkurat Banjarmasin )

Sari

This study intends to analyze the Influence of Television Ads on Aqua Mineral Water Purchasing Decisions in the form of advertisements, dialogues in advertisements, and personal advertising among students of the Faculty of Economics and Business, Lambung Mangkurat University, Banjarmasin. This type of research is a type of explanatory research. The population in this study were students of the Faculty of Economics and Business at Lambung Mangkurat University in Banjarmasin who had purchased Aqua branded mineral water. The sampling technique using purposive sampling method. The number of samples is 75 people. Data analysis technique used is multiple linear regression.The results showed that the influence of television advertising in the form of advertisements, dialogues in advertisements, and personal effects in advertising both simultaneously and partially on the decision to purchase Aqua mineral water at the Faculty of Economics and Business, University of Lambung Mangkurat, Banjarmasin..

Keywords :      Influence, Television Ads, against the purchase decision, Aqua Mineral Water.