Perilaku Konsumtif Berbelanja Online Shop Pada Remaja di Asrama Putri Santa Maria Banjarmasin

Fanny Fridayanti Simanjuntak; Rochgiyanti Rochgiyanti

doi:10.20527/jtamps.v6i2.21088

Perilaku Konsumtif Berbelanja Online Shop Pada Remaja di Asrama Putri Santa Maria Banjarmasin

Fanny Fridayanti Simanjuntak, Rochgiyanti Rochgiyanti

Abstract

The Princess House of Santa Maria Banjarmasin was established on January 14, 1967. This study aims to find out: (1) The views of teenagers in the Santa Maria Banjarmasin Princess Hall about online shops. (2) Causes of consumer behaviour and the types of products most often purchased and (3) Changes in teen shopping patterns before and after the online shop. The method used in this research is qualitative. The technique of determining the informant is purposive sampling. Data collection techniques are observation, interview and documentation methods. Data analysis techniques in this study are using data reduction, data presentation, and conclusion drawings. Testing the validity of data using source triangulation, triangulating techniques, and time triangularization. The results of this study found that (1) the view of teenagers in Princess Santa Maria Banjarmasin about online shops is as a place of shopping that makes it easier for users, despite the presence, advantages, and disadvantages of online shopping, (2) the cause of adolescent consumer behavior in Princess Maria Banjarmasin is influenced by reviews, advertisements, vouchers and brand ambassadors influence a person's process to buy a product in online shop in particular Shopee. (3) Changes in the shopping patterns of teenagers in Princess Santa Maria Banjarmasin before the online shop they claim to shop in the market, but after the online store they switch to online shopping because it is simpler and saves time. Besides, there are also differences in the price range, and the choice of products is more varied than shopping in offline stores or markets.

Keywords

Teenagers; Online Shop; Consumer Behavior

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DOI: https://doi.org/10.20527/jtamps.v6i2.21088