Menginspirasi Generasi Pro-Lingkungan: Studi Tentang Place Attachment Dan Norma Subyektif Di Kalangan Mahasiswa Indonesia
Abstract
Permasalahan lingkungan di kampus membutuhkan peran aktif mahasiswa dalam bentuk perilaku pro-lingkungan. Penelitian ini bertujuan menguji pengaruh place attachment dan norma subyektif terhadap pro-environmental behavior dikalangan mahasiswa UIN Raden Intan Lampung, Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian non- experimental dengan pengujian korelasi antara variable, dengan sampel 379 mahasiswa aktif berusia 18-21 tahun yang dipilih melalui accidental sampling. Pengumpulan data menggunakan tiga skala: GEB (Kaiser, 1998), Place Attachment (Williams & Vaske, 2003), dan Norma Subyektif (Ajzen, 1991). Hasil analisis regresi berganda menunjukkan bahwa place attachment dan norma subjektif berpengaruh terhadap pro-environmental behavior dengan R² = 0,694, di mana place attachment (β = 0,711, p < 0,001) memiliki pengaruh lebih kuat dibandingkan norma subjektif (β = 0,208, p < 0,001). Hasil ini bermanfaat untuk merancang intervensi dan program pendidikan guna meningkatkan kesadaran dan partisipasi lingkungan mahasiswa.
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References
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Submited : 10 February 2025Published : 31 October 2025
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