Fostering a Green Generation: Associations between Core Values and Pro-Environmental Behavioral Intentions among College Students
Abstract
Human activities exacerbate environmental degradation and climate change. Pro-environmental behavior can help mitigate these effects, and intention is a key predictor of such behavior. This study examined the associations between basic values and intentions to engage in pro-environmental behavior among university students. An online survey was conducted with 127 students using the Indonesian version of the Portrait Values Questionnaire (PVQ-40) and a pro-environmental behavior intention scale. Universalism and self-direction were weakly and positively correlated with pro-environmental intentions, whereas hedonism and power were weakly and negatively correlated. These findings indicate that basic values are related to pro-environmental intentions, although only selected values showed significant associations. In particular, values within self-transcendence and openness to change were associated with pro-environmental intentions. Interventions that seek to strengthen pro-environmental behavior should therefore foster concern for others, concern for nature, and openness to new ideas.
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References
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Submited : 20 June 2025Published : 16 April 2026
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