Transformations in the global sports industry: reality challenges and investment prospects - the english premier league as a model

Husam Malik Saleh; Emad Kadhim Thajeel

doi:10.20527/multilateral.v24i2.22520

Transformations in the global sports industry: reality challenges and investment prospects - the english premier league as a model

Husam Malik Saleh, Emad Kadhim Thajeel

Abstract

The sports industry has emerged as a significant driver in the global economy and culture, often intertwined with tourism, telecommunications, and technology. The industry is growing fast but facing significant threats including global crises and digital disruption. This study takes the EPL as a case to discuss the sustainable and innovative development of the sports industry. It will consider the structure and dynamics of global sport and the world sports market and will focus on its strategic place in national development and economic stability. It is an empirical study that is conducted based on a case study approach and descriptive-analytical methods that extract best practices and pitfalls to identify challenges and opportunities. According to research, the worldwide sports market remains on a growth trajectory despite facing disruption from financial change, digital evolution, and changing consumer habits. The EPL provides evidence of how a strategic game plan, creativity and the practical application of technology empowers an organization to flourish in choppy waters. The sports segment is complex, but we can find interesting investments here, according to the report. It has advocated for organizations to be flexible and innovative and for the use of digital solutions to remain agile and resilient over the long term.

Keywords

English Premier League; incomes and costs; economic factors; digital and electronic evolution.

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DOI: http://dx.doi.org/10.20527/multilateral.v24i2.22520