Manajemen Karir di PT Mitra Puding Mas untuk Meningkatkan Daya Tarik Generasi Z di Sektor Agribisnis

Rahmawati Rahmawati, Dewi Stopia Nengsi, Devi Monika Sihite, Indra Cahyadinata, Gita Mulyasari, Alia Azmi, Septri Widiono

Abstract


Sektor pertanian menghadapi tantangan serius dalam regenerasi tenaga kerja akibat rendahnya minat Generasi Z, yang dipengaruhi oleh persepsi negatif terhadap pekerjaan pertanian yang dianggap konvensional dan kurang menjanjikan. Penelitian ini bertujuan menganalisis bagaimana manajemen jenjang karir di PT Mitra Puding Mas (MPM) mampu meningkatkan daya tarik dan retensi tenaga kerja muda di wilayah perkebunan terpencil. Penelitian menggunakan pendekatan kualitatif deskriptif melalui studi literatur (library research) berbasis data sekunder yang bersumber dari artikel ilmiah bereputasi, laporan tahunan perusahaan, dan publikasi resmi ANJ Group, yang dianalisis menggunakan teknik analisis tematik dan analisis konten. Hasil penelitian menunjukkan bahwa MPM mengembangkan sistem jenjang karir berbasis meritokrasi yang memberikan kejelasan roadmap karir bagi tenaga kerja muda. Transformasi digital melalui electronic shoots (e-shoots) dan drone monitoring turut mengubah citra pekerjaan pertanian menjadi lebih modern dan relevan bagi karakteristik Generasi Z, sementara program Candidate Integrated Development Program (CIDP) memperkuat kesiapan kerja dan pengembangan kompetensi secara berkelanjutan. Di wilayah terpencil, strategi penyediaan fasilitas Wi-Fi, housing modern, dan sarana komunitas terbukti berperan penting dalam meningkatkan retensi karyawan melalui perbaikan kualitas work-life. Penelitian ini menyimpulkan bahwa keberhasilan manajemen karir di sektor agribisnis modern ditentukan oleh integrasi tiga elemen utama, yaitu sistem karir berbasis meritokrasi, transformasi digital, dan lingkungan kerja adaptif yang mampu menjawab tantangan spesifik wilayah terpencil.

Keywords


Career Management, Generation Z;, Digital Agriculture; Career Development; Remote Areas

Full Text:

PDF

References


Alayrac, P., Connolly, S., Hartlapp, M., & Kassim, H. (2025). Still struggling to reach the top? Women officeholders and gendered career pathways in the European commission. European Union Politics, 26(1), 23-44. https://doi.org/10.1177/14651165241300650

Asare-Nuamah, P., Botchway, E., Dick-Sagoe, C., Oteng Asamoah, J., Kabanda, U., & Anane-Aboagye, M. (2025). Agricultural knowledge and youth participation in agriculture and agribusiness in an African context. Development in Practice, 35(1), 39-59. https://doi.org/10.1080/09614524.2024.2402480

Bachanicha, R., Dorio Jr., P., & Taoc, M. (2025). Needs Assessment of Beneficiaries in the “Adopt-A-Trainee” Program of the University. JPAIR Multidisciplinary Research, 59(1), 158-174. https://doi.org/10.7719/jpair.v59i1.925

Badan Pusat Statistik (BPS) Provinsi Bengkulu. (2024). Berita Resmi Statistik: Keadaan Ketenagakerjaan Provinsi Bengkulu 2024. Tersedia di: https://bengkulu.bps.go.id (Diakses: 2026).

Bonneton, D. (2025). Talents as career capitalists: how talent management programs influence individual career paths. Human Resource Development International, 28(2), 194–221. https://doi.org/10.1080/13678868.2023.2270889

Burhan, Q. U. A. (2025). Unraveling the AI enigma: How perceptions of artificial intelligence forge career adaptability through the crucible of career insecurity and skill development. Management Research Review, 48(3), 470-488.

De Guzman, L., Sullivan, M., & McDonald, N. (2025). Cultivating careers in agriculture: Exploring the life experiences, career motivations, and vocational identity of young Australians. Australian Journal of Career Development, 34(1), 81-93. https://doi.org/10.1177/10384162251326167

Dembani, R., Karvelas, I., Akbar, N. A., Rizou, S., Tegolo, D., & Fountas, S. (2025). Agricultural data privacy and federated learning: A review of challenges and opportunities. Computers and Electronics in Agriculture, 232, 110048. https://doi.org/10.1016/j.compag.2025.110048

Demissie, E. B., Asaro, A., Thuo, M. W., Labiso, T. O., & Lachebo, G. C. (2025). Effectiveness of the integrated functional adult education program: Insights on the management process in Southern Ethiopia. Social Sciences & Humanities Open, 11, 101561. https://doi.org/10.1016/j.ssaho.2025.101561

Dlouhy, K., Biemann, T., & Baruch, Y. (2025). A career ecosystem perspective on societal and organizational characteristics and careers to the top in higher education. Human Resource Management Journal, 35(3), 561-576. https://doi.org/10.1111/1748-8583.12580

Kementerian Pertanian Republik Indonesia. (2025). Statistik Ketenagakerjaan Sektor Pertanian 2025. Tersedia di: https://www.pertanian.go.id (Diakses: 2026).

Makridis, C. A., & Schloetzer, J. (2026). How Do Different Remote Work Arrangements Impact Employee Job Satisfaction and Retention?. Management Science. https://doi.org/10.1287/mnsc.2024.07017

Martin, P., Walker, C., Sangelaji, B., Elliott, J., O’Malley, L., Van Erp, A., ... & Fallon, T. (2025). Using archival employee data to examine retention patterns for healthcare workers in non-metropolitan Australia: a survival analysis. BMC Health Services Research, 25(1), 605.

Mose, G., & Munialo, S. (2026). Engaging Youth in Agriculture: Drivers, Barriers, and Policy Options for Career Participation in Kenya. Kabarak Journal of Research & Innovation, 16(1), 13-31. https://doi.org/10.58216/kjri.v16i1.590

Nemanzemba, E. N., Maziya, M., & Mathaulula, M. A. (2025). Factors influencing youth participation in agriculture in Thulamela local municipality, Limpopo province, South Africa. Journal of Agribusiness and Rural Development, 2(76), 187-196. http://dx.doi.org/10.17306/J.JARD.2025.00012R1

Njuguna, E., Daum, T., Birner, R., & Mburu, J. (2025). Silicon Savannah and smallholder farming: How can digitalization contribute to sustainable agricultural transformation in Africa?. Agricultural Systems, 222, 104180. https://doi.org/10.1016/j.agsy.2024.104180

Onnis, L. A., & Hunter, T. (2025). Improving rural and remote health workforce retention amid global workforce shortages: a scoping review of evaluated workforce interventions. Journal of Health Organization and Management, 39(2), 260-279. https://doi.org/10.1108/JHOM-03-2024-0077

Ronzhin, A., Figurek, A., Surovtsev, V., & Dibirova, K. (2025). Digital transformation and precision farming as catalysts of rural development. Land, 14(7), 1464. https://doi.org/10.3390/land14071464

Shinde, O., & Surve, M. (2025). Understanding Generation Z in the workplace: adapting organizational strategies for a new era of work. Int J Sci Res, 14(3), 1-15.

Sunam, R., Sugden, F., Kharel, A., Sunuwar, T. R., & Ito, T. (2025). Unpacking youth engagement in agriculture: Land, labour mobility and youth livelihoods in rural Nepal. Journal of Agrarian Change, 25(1), e12611. https://doi.org/10.1111/joac.12611

Topcu, E. G., Ucar Kartal, D., Gul Kara, M., Kamani, M. O., Tureyici, L., Gurkan, E., ... & Moraloglu Tekin, O. (2025). The need and effectiveness of a national simulation training program in obstetric emergencies from a trainee view. International Journal of Gynecology & Obstetrics, 170(3), 1277-1283. https://doi.org/10.1002/ijgo.70117

Wang, S., Yang, Y., Yin, H., Zhao, J., Wang, T., Yang, X., ... & Yin, C. (2025). Towards digital transformation of agriculture for sustainable development in China: Experience and lessons learned. Sustainability, 17(8), 3756. https://doi.org/10.3390/su17083756




DOI: https://doi.org/10.20527/frontbiz.v10i2.18835

Refbacks

  • There are currently no refbacks.


Copyright (c) 2026 Frontier Agribisnis

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.


Frontier Agribisnis is published by Lambung Mangkurat University
Managed by Agribusiness Study Program, Faculty of Agriculture
Jl. Jend. Ahmad Yani Km. 36, Banjarbaru, Kalimantan Selatan 70714, Indonesia
Email: [email protected]
 

 Creative Commons License

Frontbiz is licensed under a Creative Commons Attribution 4.0 International License
 
© Copyright 2017 - Frontier Agribisnis