PERSEPSI DAN PARTISIPASI MASYARAKAT SERTA WISATAWAN DALAM PENGEMBANGAN WISATA BUKIT LANGARA

Abstract

ABSTRACT. This study analyzes the potential for developing tourism at Bukit Langara in Desa Lumpangi, South Kalimantan, which has experienced a decline in tourist visits since 2018. The study uses a qualitative descriptive method with a case study approach, collecting data through field observations, interviews with tourism managers, local communities, and tourists, as well as literature reviews. The results show that Bukit Langara has high potential for natural tourism with its stunning panoramic views of hills, the Amandit River, and lush forests. However, there are several challenges, such as a lack of supporting facilities like toilets and trash cans, as well as a lack of promotion and digital-based management. The study recommends several development strategies, such as improving the quality and quantity of facilities, promoting tourism through digital and offline media, increasing community participation in tourism management and development, and raising awareness of the importance of preserving the local environment and culture. Developing tourism at Bukit Langara is expected to increase tourist visits, boost the local economy, and support the preservation of the natural environment and culture in the area.

Keywords: Langara Hill, Tourism development, Natural tourism, Community participation, environmental preservation.

ABSTRAK. Penelitian ini menganalisis potensi pengembangan wisata Bukit Langara di Desa Lumpangi, Kalimantan Selatan, yang mengalami penurunan kunjungan wisatawan sejak 2018.  Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan studi kasus, mengumpulkan data melalui observasi lapangan, wawancara dengan pengelola wisata, masyarakat setempat, dan wisatawan, serta studi literatur.  Hasil penelitian menunjukkan bahwa Bukit Langara memiliki potensi wisata alam yang tinggi dengan keindahan panorama perbukitan, sungai Amandit, dan hutan lebat.  Namun, terdapat beberapa kendala, seperti kurangnya fasilitas pendukung seperti toilet dan tempat sampah, serta kurangnya promosi dan pengelolaan berbasis digital.  Penelitian ini merekomendasikan beberapa strategi pengembangan, seperti meningkatkan kualitas dan kuantitas fasilitas, promosi wisata melalui media digital dan offline, meningkatkan peran serta masyarakat dalam pengelolaan dan pengembangan wisata, serta meningkatkan kesadaran akan pentingnya pelestarian alam dan budaya setempat.  Pengembangan wisata Bukit Langara diharapkan dapat meningkatkan jumlah kunjungan wisatawan, perekonomian masyarakat setempat, dan mendukung pelestarian alam dan budaya di kawasan tersebut.

Kata kunci: Bukit Langara, Pengembangan pariwisata, Pariwisata alam, Partisipasi masyarakat, Pelestarian lingkungan