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Vol 6, No 1 (2025): JEE, APRIL 2025 Examining the Role of Celebrity Endorsers, Product Quality, and Brand Image in Influencing Purchase Decisions Abstract  PDF
Dhella Auliya Rashifa, Lailatul Farida
 
Vol 6, No 3 (2025): JEE, DECEMBER 2025 The Influence of Brand Image, Switching Barrier, and Perceived Quality on Customer Loyalty of Telkomsel Users in Sidoarjo Abstract  PDF
Farid Raditya Maulana, Rizky Eka Febriansah, Detak Prapanca
 
Vol 3, No 2 (2022): JEE, October 2022 The Effect of Fast Food Digital Marketing on Purchase Intention Through Brand Image and Consumer Satisfaction (Study on KFC Palopo's Teen Consumers) Abstract  PDF
Wiwin Riski Windarsari, Sudarmiatin Sudarmiatin, Ely Siswanto
 
Vol 6, No 2 (2025): JEE, AUGUST 2025 Reconstruction of Brand Image Theory in Education Management: Conceptual Study, Technology, and Transformation Direction Abstract  PDF
Diani Ayu Pratiwi, Aslamiah Aslamiah, Noorhapizah Noorhapizah, Novitawati Novitawati
 
Vol 5, No 2 (2024): JEE, AUGUST 2024 The Influence of Content Marketing, Content Quality, and Brand Image on the Purchase Intention of Skintific Products Through the Official TikTok Abstract  PDF
Putri Adi Rahmawati, Lailatul Farida
 
Vol 6, No 2 (2025): JEE, AUGUST 2025 The Influence of Brand Image, Product Quality, and E-WOM on Purchasing Decisions on the Shopee Marketplace in Sidoarjo Abstract  PDF
Reza Hilal Pradana, Rizky Eka Febriansah, Misti Hariasih
 
Vol 6, No 1 (2025): JEE, APRIL 2025 Investigating the Relationship Between User-Generated Content and Purchase Intention: Brand Image as a Mediator Abstract  PDF
Siti Fatimah Azzahro
 
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