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Vol 7, No 2 (2026): JEE, AUGUST 2026 Marketing Communication Channels and Consumer Purchase Intention: The Role of Brand Trust in Air Tanzania Abstract  PDF
Peace Faustine Tibanyendera, Dandi Supriadi, Syauqy Lukman
 
Vol 7, No 2 (2026): JEE, AUGUST 2026 How Brand Ambassadors Shape Consumer Purchase Intention: A Study of Local Skincare Brands in Indonesia Abstract  PDF
Fanni Rizky Adharani, Fatchur Rochman
 
Vol 5, No 3 (2024): JEE, DECEMBER 2024 Product Quality and Packaging: Enhancing Purchase Decisions through Purchase Intention as a Mediating Variable (Study on SilverQueen Products for Gen Z in Malang City) Abstract  PDF
Aliqul Khoiril Umam, Nur Laili Fikriah
 
Vol 6, No 2 (2025): JEE, AUGUST 2025 The Effect of Electronic Word of Mouth (E-WOM), Celebrity Endorsement, and Online Advertising on Interest in Buying Ventela Shoes on Tiktok Shop in Sidoarjo Abstract  PDF
Dwiki Adi Setiawan, Misti Hariasih, Rizky Eka Febriansyah
 
Vol 3, No 2 (2022): JEE, October 2022 The Effect of Fast Food Digital Marketing on Purchase Intention Through Brand Image and Consumer Satisfaction (Study on KFC Palopo's Teen Consumers) Abstract  PDF
Wiwin Riski Windarsari, Sudarmiatin Sudarmiatin, Ely Siswanto
 
Vol 5, No 2 (2024): JEE, AUGUST 2024 The Influence of Content Marketing, Content Quality, and Brand Image on the Purchase Intention of Skintific Products Through the Official TikTok Abstract  PDF
Putri Adi Rahmawati, Lailatul Farida
 
Vol 6, No 3 (2025): JEE, DECEMBER 2025 The Influence of Perceived Value, Trust, Hedonic Motivation, and Consumer Attitudes on Purchasing Intentions of Korean Skincare Products in Surabaya Abstract  PDF
Prisca Serenata Putri, Tatik Suryani
 
Vol 6, No 1 (2025): JEE, APRIL 2025 Investigating the Relationship Between User-Generated Content and Purchase Intention: Brand Image as a Mediator Abstract  PDF
Siti Fatimah Azzahro
 
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